Showroom
Outwear & accessories showroom & meeting rooms
2019
New York
GERRY provides cutting edge style and elite quality, while staying true to the brand’s heritage as an outdoor innovator and leader.
The passion and drive of Gerry Cunningham’s legacy is progressing the brand into the future.
Meeting with this brand is like being in a very special environment, so close to my own experience with the wild and at the same time located in the busiest area in New York City. Strange and inspiring, indeed.
I work on a brief with few elements at hand yet with a strong feeling of dealing with a matter I’m very familiar and comfortable with. I enjoy this.
My proposal is based of a few strong ideas, where I mix tradition and innovation, merchandizing and storytelling, working space and interactive experience.